The birth of a viral

First, we listen to what you want to get out of viral. We answer any questions and give our honest opinion on what’s realistic.

Once agreed, we explore your brief from every angle. We get our heads into your brand parameters and your audiences. This is the bedrock of our ideas.

We meet again to present our viral concepts. We also present our seeding strategy.

Once the right idea is chosen, we flesh out storyboards, timing plans and seeding strategy. We give you a guaranteed number of views and pin down the metrics on which to judge campaign success. We also involve internal factors like data, PR or other marketing activity.

We do all our own film and web production in-house. This continual involvement ensures we never lose the thread of our initial idea.

Our viral is then tested and approved.

At last, we release it into the wild (never the wilderness). We seed, track and review along the way, ensuring we’re happy with the results.

And finally, we celebrate with beer.